So, I’ve been learning about marketing in the 21st century this last couple of weeks, as I’ve been laid up with a concussion. Actually, I’ve been researching and studying all year.
What have I learned?
Where to start?
#1) Journal your existence. What does this mean? Anything that you learn, or discover, or even dream up is fair game for a written blog or a YouTube video. Don’t forget to tweet and post an instagram about your post and/or video. And, let’s not forget it should also be included in your Facebook page and Pinterest. Make sure that it goes on Tumblr, Reddit and even Linkedin, as they are now in the social media loop.
#2) Make sure that you weave a good story. Even if you are just re-posting information, try to include a personal message with the link. It clues your audience in.
#3) Dust yourself off and do it again. How often? As often as you like. The more the merrier.
Are you confused yet?
If you are, do not worry.
Here is the lay of the land.
I comes down to this.
Focus on what you are passionate about and write about it and/or make a video(s). If you are truly driven, it might just become your profession.
Now, before you post your article or video online, write a simple synopsis—it should be a short sentence. If you can, turn it into a picture-graphic.
- Post your article on your blog and link it to Facebook.
- Post your video on YouTube and link it to Facebook.
- Post your synopsis to Twitter and instagram (include a photo or your picture-graphic).
- Do this every time you create a new piece of entertainment.
Entertainment is the key to success on social media whether you are promoting a product, a brand, or yourself. Make your content something that others will want to share. In other words, make sure your stuff creates emotions, or at least questions.
There you have it, marketing in the 21st century.
If you want to know more, please contact me at firstname.lastname@example.org.