I’ve been doing a lot of research lately. On what you may ask? Well, I will tell you. I have been researching myself through the advice of others. And the main question I’ve been trying to answer is, “what value do I bring to this world?” How can I incorporate my skillset into today’s society? It requires, what I’m calling, a self-branding approach.
Yes, we’ve all heard about branding this and branding that, and even self-branding. But what does it really mean? I was in advertising for over two decades and I understood how to create a brand, stay true to a brand and how to create value in a brand. But, when it comes to me personally, it’s frightening. The reason why I use the word “frightening” is because, it requires for me to look within. It forces me to see what I have actually learned in life. Am I even able to exist in this media-hungry planet of ours?
Have I evolved and adapted?
So, there you have it. I’ve been self analyzing. It’s been definitely entertaining and depressing at the same time. It’s hard not to get emotional when you realize at what stage your life is in. This sense of emptiness even affects the very wealthy and prominent. Look a Chris Cornell for example, the man had everything and yet had nothing. He felt utterly alone and thus he took his own life. His demise has made me question why I want the things I want. It has reminded me of my own mortality. It brought back memories of my now-deceased-youngest-brother and past-business partner. They were both in their early thirties and took their own lives through chemicals. I’m sure that their intentions weren’t suicide, or were they? Whenever we try to fill the void with vices we tend to become more devastated and life turns unmanageable.
This self evaluation and the certainty that happiness is not earned, but merely accepted, has brought me to some very simple revelations. My life is perfect and has always been. My thinking has been the problem. I am pursuing and doing exactly what I want. And, how do I know this? Well, it’s what I’ve always envisioned myself doing. I’m a storyteller and nothing else. It’s what nature has chosen for me and I’ve decided to finally accept. My legacy will be that—my stories—my art. My medium of choice at this moment is film, so luckily I’m appreciative that I chose to study filmmaking. That degree is the only thing that I’ve ever completed in my life. I’m proud of this accomplishment, it’s a good start.
I’m also a self-taught designer, painter and writer. I’ve struggled in all these mediums, but I’ve had great pleasure executing the art that comes from my efforts. I’ve actually made money from all of them and yet, I’ve always wanted what others have. I’ve never been satisfied with my own creations. If I had, I would have been more focused. I would have created more. I would have been happier.
So, now back to the present, what are my skills and what value do I bring to others? I tell stories through movies, designs, paintings, photography and writing. Amazingly, a movie can be comprised of all these elements. So my brand is that—filmmaker. I only create in digital, so maybe it’s moviemaker. But, the title filmmaker just has a beautiful sound to it. It has nostalgic ring to it. Although I’m not 20 anymore and more than double that. My mind is sharper than ever. I love the technology of today, as it offers instant satisfaction. This is perfect for my impatient nature. I was created for this era, so now that I’ve self-analyzed enough, it’s time to share my stories with more bravado and create an audience.
I’m currently preparing my strategy on how to better use instagram, twitter, pinterest, Facebook and YouTube to grow my brand. As I love to tell stories, I can’t wait to launch. That is what I have discovered.